The Key Differences

In these tough economic times for businesses it's clear that clients are watching their marketing dollars more closely. We understand this and frankly always have. Our business model cuts the fat other agencies make you pay for.

Talent, Experience and Cost

As an example, let's say that your business is insurance. In the typical agency structure you would be assigned a staff writer who has a general knowledge of insurance. In the Agency for Design model you have a writer who has specific experience writing for that industry. You save time, cost and ultimately have a more finely crafted message.

Over the last 18 years we've developed a network of extremely talented, experienced and motivated individuals. These writers, photographers, designers, illustrators and more are independent contractors who have themselves no less than 10 years each of experience. We hand select the team that best suits your project from our pool of talent.

When you engage The Agency for Design you're only paying for the talent your project requires. Less fat equals lower cost and a project completed on time with the brightest talent in the industry.

Methods

Unfortunately, many agencies are merely designers whose main interest is landing in a design publication touting their "ground-breaking" designs and judged by their peers. The question is, "did their work actually solve a problem?" Unless there was a defined process of discovery and interpretation then the problem could have only been solved by chance.

• The primary purpose of design is to solve a problems
• The secondary purpose of design is to evoke an emotional response
• The last purpose design serves is to elicit action from the audience

Without exposing that problem through a process and method of discovery the problem is still unsolved and the client has wasted time, money and resources. The Agency for Design has spent the last 18 years perfecting the art of listening. Our clients consult us in finding solutions to problems that can be solved with creative. They come to us to craft new ways to connect with their customers. Our clients focus on their businesses and allow us to do our best work to yield the optimal results.

A Business-Minded Approach to Design

The Agency for Design delivers on time and on budget thanks to a defined methodology of completing assignments. Design and marketing projects can easily take on a life of their own as people get involved. It is our job to continually monitor the progress and keep the project on track for completion. This difficult task is made easier as we utilize our experience as well as a written plan of execution. Most agencies enter projects with a "just do it until it gets done" methodology which inevitably results in budget overages, lost enthusiasm, missed opportunities and strained relations. The Agency for Design fully embraces the consulting role in driving projects to the goal line. The benefits are always bi-lateral.

Balance of Attributes

We're good at what we do but some rules of client service just can't be bent or broken. Sure, you know companies who tell you that you can have it all and some who say pick two from quality, value or service. The Agency for Design is constantly working towards a balance of these quality, value and service attributes without over promising. We believe it is our job as consultants to keep all aspects of a project in check and render our knowledgeable opinions in an honest way. This includes timelines, estimates, deliverables and most of all return on investment. Setting unrealistic expectations has no end result short of disappointment and strained relations. We are first and foremost consultants whose success is measured by our client's success.

Training and Follow Up

Utilizing our training room, we can bring your key people in to demonstrate the highest and best use of the business collateral we have developed. This ensures that everyone begins day one on the same page making best use of the tools.

We continually follow up with our clients to listen to how they are succeeding. This also ensures that every spoke in the wheel of success is tight and functioning as it should.

To Sum it All Up...

We have many clients that we could celebrate 10 years or more as being partners with. We believe this is testament to our continual drive to bring business sense to a consulting area that most business would rather avoid. Their avoidance in working with design and marketing firms is valid because our work is categorically intangible. Our thinking is that it's the core of business and what makes any product ultimately successful. The Agency for Design is focused on delivering tangible results in a measurable way by using creative to solve business problems.

The Agency for Design • 3405 Dallas Hwy • Building 700 • Suite 204 • Marietta, GA 30064
Tel: 678-521-0563 • Fax: 770-590-4443